Spot Blog
RAMBLINGS OF AN AD GIRL
Hi, I am Eugenia, founder of The Spot Marketing, and today I want to talk about something that made my eyebrows shoot up so fast…
Listen, I’m going to level with you. For the last few months, advertising on ChatGPT has felt like trying to get into an underground speakeasy…
Hi, I am Eugenia, founder and owner of The Spot Marketing, and today I am here to talk about something that made me laugh, gasp,…
Hi, I’m Eugenia, founder and owner of The Spot Marketing, and before we dive into the deep end of this very spicy topic, let me…
Hi, I’m Eugenia from The Spot Marketing, and today I want to talk about something that has absolutely delighted me this March. Not the upsets.…
Hi, I’m Eugenia, founder and owner of The Spot Marketing, and I am here to tell you something very important. Everything is talking now. Your…
If you’ve been in digital marketing long enough to remember when Facebook was still for college kids and Instagram was just a sepia-filter app for…
Google Discover Just Got a Personality And It Looks A Lot Like Social Media And Honestly I’m Here For It Hi, I’m Eugenia, founder and…
Hi, I’m Eugenia, founder and owner of The Spot Marketing, and today I want to talk about the app that has more plot twists than…
Hi, I am Eugenia, founder and owner of The Spot Marketing, and today I am here to talk about something that made me spit out…
Durante más de dos décadas he tenido el privilegio de trabajar en el mundo del marketing multicultural, especialmente con la comunidad hispana: vibrante, resiliente y…
For over two decades, I’ve had the privilege of working in multicultural marketing — specifically with the vibrant, resilient, and deeply rooted Hispanic community in…
In today’s digital landscape, artificial intelligence is everywhere. From chatbots and automated emails to AI-generated blog posts and social media captions, it’s hard to escape…
🟢 Case Study 1: Starbucks – AI-Powered Personalization at Scale Challenge: Increase customer engagement and loyaltyAI Solution: Starbucks implemented the Digital Flywheel, an AI-powered system…
In today’s digital landscape, artificial intelligence (AI) is no longer a futuristic concept—it’s the present-day engine driving consumer decisions, brand visibility, and competitive advantage. As…
Marketing a nonprofit isn’t just about selling a product or service—it’s about telling a story, inspiring action, and building trust. It’s about connecting with hearts,…
Let’s be honest—marketing in 2025 is a wild ride. Between algorithms, ad fatigue, and the ever-shifting social media landscape, it can feel like you need…
Let’s be real—social media moves faster than your morning coffee disappears. What’s trending today might be old news by tomorrow, and keeping up with it…
If you’ve been thinking about dipping your toes into the world of streaming ads, stop thinking and start doing—because right now is one of the…
The Ban and Its Implications The U.S. Court of Appeals recently upheld the Protecting Americans from Foreign Adversary Controlled Applications Act, which requires TikTok’s parent…
Launching an effective marketing campaign is crucial for business growth, but finding the funds can be a significant challenge, especially for small businesses. Fortunately, there…
In the wake of recent hurricanes, many Tampa residents are focused on recovery and rebuilding. As a business, it’s essential to approach marketing with empathy…
In the ever-evolving landscape of digital marketing, mastering voice search optimization has become crucial for staying ahead of the competition. With the rise of voice-activated…
Voice search is transforming the way we interact with technology. It’s fast, hands-free, and incredibly convenient. But what exactly is voice search, and how can…
My dear friend works in direct mail in Tampa for Valpak. When I saw an article on his desk about the increase in ROI for…
I don’t know about you but when I think about the sheer number of social media sites that can be utilized for marketing my head…
!TikTok Ban It’s official: TikTok, the wildly popular short-form video app, is facing a significant challenge in the United States. The U.S. Senate has approved…
In the intricate world of Search Engine Optimization (SEO), the structure and navigation of a website play pivotal roles. Google’s John Mueller of Google, a…
En el panorama en constante evolución del marketing digital, Google ha introducido nuevos términos de búsqueda y métricas que es esencial que los anunciantes comprendan.…
In the ever-evolving landscape of digital marketing, Google has introduced new search terms and metrics that are essential for advertisers to understand. These terms include…
