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Why the ROI for Direct Mailing Campaigns is Soaring in Tampa, FL

My dear friend works in direct mail in Tampa for Valpak.   When I saw an article on his desk about the increase in ROI for…

Do you really need to add Reddit to the mix?

I don’t know about you but when I think about the sheer number of social media sites that can be utilized for marketing my head…

The TikTok Ban in the United States: What You Need to Know

!TikTok Ban It’s official: TikTok, the wildly popular short-form video app, is facing a significant challenge in the United States. The U.S. Senate has approved…

Understanding the Value of Internal Footer Links: Insights from Google’s John Mueller

In the intricate world of Search Engine Optimization (SEO), the structure and navigation of a website play pivotal roles. Google’s John Mueller of Google, a…

Comprender los nuevos términos y métricas de búsqueda de Google

En el panorama en constante evolución del marketing digital, Google ha introducido nuevos términos de búsqueda y métricas que es esencial que los anunciantes comprendan.…

Understanding the New Google Search Terms and Metrics

In the ever-evolving landscape of digital marketing, Google has introduced new search terms and metrics that are essential for advertisers to understand. These terms include…

Youtube Generative AI

At a recent event for creators, YouTube unveiled a number of intriguing new features. In particular, a really intriguing application for generative AI. It’s an…

Instagram Ad Spend On Track To Surpass Facebook (Via MediaPost)

Meta’s Instagram is recovering more quickly than other social media from the effects of Apple’s ATT iOS data-sharing opt-in and the soft digital ad market,…

Introducing the TikTok Search Ads Toggle (Via TikTok Blog)

People go to TikTok to be entertained and discover new things. And it’s not just the For You feed; TikTok also offers a powerful search…

Showcase your WooCommerce products on Google for free (via Google)

You’re already using Google Analytics to understand your customers. Reach more of them with free product listings on Search, YouTube, the Shopping tab, and more.…

An Introduction to Google Grants for Nonprofits

For nonprofit organizations, it can be difficult to stand out from the crowd. It can be even more difficult to attract donors and generate awareness…

March 2022 – Product Update Via Google Blog

Prepare for the future with Google Analytics 4 Google Analytics 4 is our modern solution for supporting businesses across platforms while prioritizing user privacy. We will begin…

February 2022 – Product Update via Google Blog

PRODUCT & FEATURE HIGHLIGHTS Understand Your Customers and Get Stronger Marketing Results As 2022 kicks off, it’s a good time to review your digital marketing…

Meet your marketing objectives with the new Google Analytics via (Google Blog)

A year ago, Google introduced the new Google Analytics to help you meet the challenges of an evolving measurement landscape and get better ROI from your marketing…

Start planning 2022 via Pinterest

2022 has arrived and it is going to be spectacular! In order to help you with guiding your clients about key moments in 2022, the…

Google Analytics: Every Marketer’s Essential Toolkit via CYGNUS

Data really is the most useful component of digital marketing. Without data, we have nothing to measure our budget, our campaigns, or even our marketing…

What to know about Google Ads conversion measurement?

Conversion measurement is essential for understanding how people are interacting with your ads. It helps you gather insights and make key optimization decisions. Together, observed…

Bring performance and privacy together with Server-Side Tagging

It’s important for businesses to have the insights they need to drive more conversions on their websites. But rising expectations and regulations around user privacy…

An update to dislikes on YouTube (via Youtube official blog)

The dislike count will be private across YouTube, but the dislike button will remain. We’re making the dislike counts private across YouTube, but the dislike…

Podcast ads are available in Spotify Ad Studio now

Turn podcast listeners into your customers. Use our self-serve tools to connect with engaged listeners, scale your reach, and grow your business with podcast ads,…

The future of attribution is data-driven.

Data-driven attribution is set to become the default attribution model for all new Google Ads conversion actions. In the face of a changing privacy landscape,…

Why Facebook changed its name! via Quartz

Facebook CEO Mark Zuckerberg announced on Thurs. (Oct. 28) that Facebook is changing its name. What was formerly known as Facebook Inc., the parent company…

YouTube Shorts: a fun, new way to create! (Via Youtube)

Introducing the shorter side of YouTube Now you can create, edit, and share short videos on YouTube Shorts. All you need is a phone, your…

TikTok Update: Wondering how to use TikTok transitions?

We’ve said it before, but TikTok runs on creativity. Creators and businesses are constantly exploring how different transitions and effects can be used to make…

How can businesses leverage creator collaborations on TikTok?

How creator collaborations can spark online shopping sprees It happens every day on TikTok: new trends go viral, products sell out, and unknown brands become…

6 Main Sources Of Traffic Website Owners Could Receive

When people visit websites, they do so to learn more about a company, its products/services and sign up to receive emails. Visitors may use the…

Maximize ad conversions with smart audiences

Find the best audience for your ads A Smart List is an audience that Google Analytics creates for you automatically. Using advanced machine learning, Analytics…

Top Digital Marketing Statistics 2021 (Via responsify.com)

If you’ve been on the prowl to learn more about digital marketing statistics 2021, you’ve come to the right place. Since digital marketing is constantly…

What’s new from Google in March

PRODUCT & FEATURE HIGHLIGHTS 1. Identify Unwanted Referrals in Google Analytics 4 Analytics automatically recognizes where traffic was immediately before arriving on your site, and displays…

Why Use Print Advertising?

When a customer reads a printed material, they are more engaged for a longer period of time. MEMORABLE Websites are often skimmed in as little…

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