At a recent event for creators, YouTube unveiled a number of intriguing new features. In particular, a really intriguing application for generative AI. It’s an…

Meta’s Instagram is recovering more quickly than other social media from the effects of Apple’s ATT iOS data-sharing opt-in and the soft digital ad market,…

People go to TikTok to be entertained and discover new things. And it’s not just the For You feed; TikTok also offers a powerful search…

You’re already using Google Analytics to understand your customers. Reach more of them with free product listings on Search, YouTube, the Shopping tab, and more.…

For nonprofit organizations, it can be difficult to stand out from the crowd. It can be even more difficult to attract donors and generate awareness…

Prepare for the future with Google Analytics 4 Google Analytics 4 is our modern solution for supporting businesses across platforms while prioritizing user privacy. We will begin…

PRODUCT & FEATURE HIGHLIGHTS Understand Your Customers and Get Stronger Marketing Results As 2022 kicks off, it’s a good time to review your digital marketing…

A year ago, Google introduced the new Google Analytics to help you meet the challenges of an evolving measurement landscape and get better ROI from your marketing…

2022 has arrived and it is going to be spectacular! In order to help you with guiding your clients about key moments in 2022, the…

Data really is the most useful component of digital marketing. Without data, we have nothing to measure our budget, our campaigns, or even our marketing…

Conversion measurement is essential for understanding how people are interacting with your ads. It helps you gather insights and make key optimization decisions. Together, observed…

It’s important for businesses to have the insights they need to drive more conversions on their websites. But rising expectations and regulations around user privacy…

The dislike count will be private across YouTube, but the dislike button will remain. We’re making the dislike counts private across YouTube, but the dislike…

Turn podcast listeners into your customers. Use our self-serve tools to connect with engaged listeners, scale your reach, and grow your business with podcast ads,…

Data-driven attribution is set to become the default attribution model for all new Google Ads conversion actions. In the face of a changing privacy landscape,…

Facebook CEO Mark Zuckerberg announced on Thurs. (Oct. 28) that Facebook is changing its name. What was formerly known as Facebook Inc., the parent company…

Introducing the shorter side of YouTube Now you can create, edit, and share short videos on YouTube Shorts. All you need is a phone, your…

We’ve said it before, but TikTok runs on creativity. Creators and businesses are constantly exploring how different transitions and effects can be used to make…

How creator collaborations can spark online shopping sprees It happens every day on TikTok: new trends go viral, products sell out, and unknown brands become…

When people visit websites, they do so to learn more about a company, its products/services and sign up to receive emails. Visitors may use the…

Find the best audience for your ads A Smart List is an audience that Google Analytics creates for you automatically. Using advanced machine learning, Analytics…

If you’ve been on the prowl to learn more about digital marketing statistics 2021, you’ve come to the right place. Since digital marketing is constantly…

PRODUCT & FEATURE HIGHLIGHTS 1. Identify Unwanted Referrals in Google Analytics 4 Analytics automatically recognizes where traffic was immediately before arriving on your site, and displays…

When a customer reads a printed material, they are more engaged for a longer period of time. MEMORABLE Websites are often skimmed in as little…

What’s the value of a social media presence?… Learn the importance of New customers, customer engagement, and the reach pf Social Media.

93% of online experiences start with a search engine. Search Engine Marketing with The Spot Marketing puts your message in front of “ready to buy”…

Out-Of-Home advertising builds frequency & repetition, ensuring brand messages are top of mind when consumers are in the market for a product or service. Outdoor…

When a customer reads a printed material, they are more engaged for a longer period of time. MEMORABLE Websites are often skimmed in as little…

Research proves that radio regurlarly reaches consumers within 2 hours of their largest purchase of the day. Here are 10 reasons to choose this time-tested…

5 Reasons to Advertise on Television 1. STRONGEST IMPACT No other medium has the longevity and power to influence than television. More people learn about…