Our Process

HOW WE CREATE YOUR CUSTOM TAILORED PLAN...

1) Research

Research is the process that links the producers, customers, and end users to the marketer through information. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.

2) Marketing Plan

A marketing plan is a comprehensive blueprint which outlines an organization’s overall marketing efforts. Developing the plan is the “heavy lifting” of marketing. While executing the plan has its challenges, deciding what to do and how to do it is marketing’s greatest challenge.

3) Advertising Plan

An advertising plan is a basic part of a marketing strategy. It helps a business to establish smaller goals as part of a larger marketing strategy. An advertising plan lays out exactly how and when a business will reach out to potential customers through various types of media. This includes setting advertising goals, identifying a target audience, defining a message to that audience, and clarifying a plan of action to achieve those goals.

4) Creative Plan

The creative side of marketing communication is one of its most interesting aspects. The creative strategy used to communicate an marketing communication message is an integral part of the promotional process and is often critical to the success or failure of the campaign.