Research proves that radio regurlarly reaches consumers within 2 hours of their largest purchase of the day. Here are 10 reasons to choose this time-tested advertising medium.
1. RADIO SELLS WITH IMMEDIACY
Research proves that radio regurlarly reaches consumers within 2 hours of their largest purchase of the day. Can there be a better time to reach customers than on their car radio while they are driving to do today’s shopping?
2. RADIO SELLS EVERYWHERE
Radio is the only true mobile medium. In the car, at work, and at play, radio is there…the companion and the advertising force your customers take with them wherever they go.
3. RADIO SELLS WITH INTIMACY
In your personal life, when you have something very important to communicate to someone, which would you prefer: to show them a picture, to write to them, or to talk with the intimacy and emotion of the human voice?
4. RADIO STARS IN THE THEATER OF THE MIND
Want a 100-piece symphony orchestra in your ad, an elephgant, a chorus, a laughing child, a love song? With word pictures and emotion-evoking sounds, radio’s theater of the mind stimulates the most emotion-filled pictures the mind can comprehend.
5. RADIO ESCAPES ADVERTISING’S CLUTTER
Today’s radio, at about 10 minutes of advertising per hour, devotes less than 1/5 of its time to ads.
6. RADIO IS THE COST EFFECTIVE MEDIUM
Radio advertising costs grew less than any other major form of advertising.
7. FREQUENCY SELLS
Psychologists tell us that consumers need to be exposed to an advertising message at least 3 times before it begins to penetrate. The necessary 3 times + frequency that effective ads demand are affordable for small businesses.
8. RADIO’S TARGETED ADVERTISING SELLS
Radio’s variety of formats allows you to pinpoint your advertising on the station or stations that best match your customer’;s interests, Radio’s unique targeting saves you money.
9. YOU’RE ALWAYS ON THE FRONT PAGE WITH RADIO
With radio you are front and center in the listener’s attention span when your ad is on the air.
10. RADIO IS AN ACTIVE MEDIUM IN AN ACTIVE SOCIETY
Passive forms of advertising simply list merchandise or tell you where a product is available. Radio is an active medium capable of stirring emotion, creating demand, and selling your product or service. Today’s hotly competitive marketplace demands an active medium.
