Eugenia Murray

Hi, I am Eugenia, founder of The Spot Marketing, and today I want to talk about something that made my eyebrows shoot up so fast they nearly left my face. OpenAI quietly announced that it is shutting down Sora, the TikTok style social video app that launched with a burst of hype and then fizzled […]

Listen, I’m going to level with you. For the last few months, advertising on ChatGPT has felt like trying to get into an underground speakeasy where you had to know a guy who knew a guy and show up with a briefcase containing $250,000 just to get past the velvet rope. Well, the party just

Hi, I am Eugenia, founder and owner of The Spot Marketing, and today I am here to talk about something that made me laugh, gasp, and immediately check my Google Ads settings like a paranoid raccoon. Google has decided that your Performance Max video ads need a voice. Not your voice. Not your brand voice.

Hi, I’m Eugenia, founder and owner of The Spot Marketing, and before we dive into the deep end of this very spicy topic, let me tell you how it even landed on my radar. Even though the term has been around since the early 2000’s, I didn’t learn the term rage bait from a marketing

Hi, I’m Eugenia from The Spot Marketing, and today I want to talk about something that has absolutely delighted me this March. Not the upsets. Not the buzzer beaters. Not the brackets that combusted before the ink dried. I’m talking about the fact that AI, with all its data and all its models and all

Hi, I’m Eugenia, founder and owner of The Spot Marketing, and I am here to tell you something very important. Everything is talking now. Your ads. Your articles. Your apps. Your platforms. Your devices. Your toaster is probably next. We are officially living in the era of AI‑generated audio everywhere, and as a marketer, I

If you’ve been in digital marketing long enough to remember when Facebook was still for college kids and Instagram was just a sepia-filter app for brunch photos, then you already know one universal truth: Meta loves a good plot twist. And today’s twist?   Oh, it’s a spicy one. Meta is officially changing how it counts

Google Discover Just Got a Personality And It Looks A Lot Like Social Media And Honestly I’m Here For It Hi, I’m Eugenia, founder and owner of The Spot Marketing, and today I am delighted to report that Google Discover has officially stopped acting like the quiet kid in the corner who only reads encyclopedias.

Hi, I’m Eugenia, founder and owner of The Spot Marketing, and today I want to talk about the app that has more plot twists than a telenovela. TikTok. The platform that turned everyday people into celebrities, turned brands into entertainers, and turned me into someone who now says things like I saw this on TikTok

Hi, I am Eugenia, founder and owner of The Spot Marketing, and today I am here to talk about something that made me spit out my coffee in both shock and delight. A new study revealed that ChatGPT sources eighty three percent of its product carousel items from Google Shopping. Yes. Eighty three percent. As