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Eugenia Murray

Instagram Ad Spend On Track To Surpass Facebook (Via MediaPost)

Meta’s Instagram is recovering more quickly than other social media from the effects of Apple’s ATT iOS data-sharing opt-in and the soft digital ad market, putting it on track to surpass Meta’s Facebook in the near future, according to a new forecast. Due to improved monetization of its short-form video format Reels, along with AI …

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Introducing the TikTok Search Ads Toggle (Via TikTok Blog)

People go to TikTok to be entertained and discover new things. And it’s not just the For You feed; TikTok also offers a powerful search experience, where users can find all kinds of information, from fashion tips and recipes to unboxing videos and product reviews. The rise of TikTok as a destination for search represents …

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Showcase your WooCommerce products on Google for free (via Google)

You’re already using Google Analytics to understand your customers. Reach more of them with free product listings on Search, YouTube, the Shopping tab, and more. How it works 1. Easily sync your productsUpload your product information to Google, right from your existing WooCommerce store. 2. Get your products to appear across GoogleShoppers can reach your …

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March 2022 – Product Update Via Google Blog

Prepare for the future with Google Analytics 4 Google Analytics 4 is our modern solution for supporting businesses across platforms while prioritizing user privacy. We will begin sunsetting Universal Analytics next year and encourage all users to migrate to Google Analytics 4 as soon as possible. Use the tips and best practices below to prepare for the transition and …

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February 2022 – Product Update via Google Blog

PRODUCT & FEATURE HIGHLIGHTS Understand Your Customers and Get Stronger Marketing Results As 2022 kicks off, it’s a good time to review your digital marketing strategy and ensure you’re ready for the year ahead. Here are five ways Google Marketing Platform can help you better understand your customers and get stronger marketing results. LEARN MORE Get started …

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Meet your marketing objectives with the new Google Analytics via (Google Blog)

A year ago, Google introduced the new Google Analytics to help you meet the challenges of an evolving measurement landscape and get better ROI from your marketing for the long term. Google Analytics 4 properties offer privacy-safe solutions to measure the customer journey, machine learning to predict outcomes and automate the discovery of insights, and easy activation …

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Google Analytics: Every Marketer’s Essential Toolkit via CYGNUS

Data really is the most useful component of digital marketing. Without data, we have nothing to measure our budget, our campaigns, or even our marketing strategies on. One of the best tools out there for data utilization is Google Analytics for your website. Whether you’re a small business or a multinational company, measuring the number …

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