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Eugenia Murray

The TikTok Ban in the United States: What You Need to Know

!TikTok Ban It’s official: TikTok, the wildly popular short-form video app, is facing a significant challenge in the United States. The U.S. Senate has approved legislation that would force TikTok’s China-based parent company, ByteDance, to sell the platform or face a nationwide ban. President Joe Biden has signed the bill into law, setting the stage

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Understanding the Value of Internal Footer Links: Insights from Google’s John Mueller

In the intricate world of Search Engine Optimization (SEO), the structure and navigation of a website play pivotal roles. Google’s John Mueller of Google, a prominent figure in the SEO community, recently addressed a query on Reddit regarding the practice of disallowing internal footer links. His advice? Avoid disallowing them. Let’s delve into why Mueller

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Comprender los nuevos términos y métricas de búsqueda de Google

En el panorama en constante evolución del marketing digital, Google ha introducido nuevos términos de búsqueda y métricas que es esencial que los anunciantes comprendan. Estos términos incluyen “Top ADS”, “Top ADS absoluto”, “Prominencia”, “Métricas Top absolutas”, el uso de “Segmentos en tablas” e “Impresiones objetivo”. Profundicemos en cada uno de ellos para ver cómo

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Understanding the New Google Search Terms and Metrics

In the ever-evolving landscape of digital marketing, Google has introduced new search terms and metrics that are essential for advertisers to understand. These terms include “Top ADS,” “Absolute Top ADS,” “Prominence,” “Absolute Top Metrics,” the use of “Segments in Tables,” and “Target Impressions.” Let’s delve into each of these to see how they can impact

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Instagram Ad Spend On Track To Surpass Facebook (Via MediaPost)

Meta’s Instagram is recovering more quickly than other social media from the effects of Apple’s ATT iOS data-sharing opt-in and the soft digital ad market, putting it on track to surpass Meta’s Facebook in the near future, according to a new forecast. Due to improved monetization of its short-form video format Reels, along with AI

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Introducing the TikTok Search Ads Toggle (Via TikTok Blog)

People go to TikTok to be entertained and discover new things. And it’s not just the For You feed; TikTok also offers a powerful search experience, where users can find all kinds of information, from fashion tips and recipes to unboxing videos and product reviews. The rise of TikTok as a destination for search represents

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Showcase your WooCommerce products on Google for free (via Google)

You’re already using Google Analytics to understand your customers. Reach more of them with free product listings on Search, YouTube, the Shopping tab, and more. How it works 1. Easily sync your productsUpload your product information to Google, right from your existing WooCommerce store. 2. Get your products to appear across GoogleShoppers can reach your

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