5 Reasons to Advertise on Television
1. STRONGEST IMPACT
No other medium has the longevity and power to influence than television. More people learn about a new product because of television advertising than any other means. The combination of audio and visual elements offers the amazing capability to reach multiple senses simultaneously.
2. DEMOGRAPHIC TARGETING
This may seem obvious, but the most important element of TV advertising is the vast array of programming options. There is a channel or show for almost every proclivity. There’s something for everyone and once you have a solid understanding of your target audience, we can help you find the networks to reach them.
3. DRIVES PRODUCT INTRODUCTIONS
TV drives new product introductions and dramatically shortens the time it takes for a product to be a sales hit. TV creates the desire for the product or service and drives consumer action.
4. BUILDS BRAND WHILE SELLING PRODUCTS
Crafted carefully, a smart television campaign will build a long-term brand value. Well-executed TV advertising powerfully communicates this brand value. Ultimately, TV commercials will give brand credibility.
5. COST EFFECTIVE
Once you have understood your target market and created an effective choice of networks, television is incredibly cost-effective. The cost-per-thousand (CPM) is one of the lowest of all ad mediums. The average American is watching 4.5 – 5 hours of television every day and that means more than an hour of commercial viewing. Huge budgets aren’t a necessity in television.