For nonprofit organizations, it can be difficult to stand out from the crowd. It can be even more difficult to attract donors and generate awareness around your cause. Google Grants offers a great way for nonprofits to get the attention they deserve by providing them with free advertising on Google AdWords. Nuevo wants to help your organization explore what a Google Grant is and how it can help your nonprofit get noticed.
What is a Google Grant?
A Google Grant is an in-kind donation from Google that provides eligible nonprofits with up to $10,000 per month in ad credits for use on the Google AdWords platform. These credits are applied directly to your account and can be used to create targeted campaigns and display ads across the web, including on YouTube and Gmail. This type of targeted marketing gives your nonprofit a much better chance at being seen by potential donors and supporters of your mission.
How Does My Organization Qualify?
In order to qualify for a Google Grant, your organization must meet certain criteria set by Google. To be eligible, you must:
- be an active 501(c)(3) organization
- have a valid website that meets certain technical requirements
- have an updated annual budget
- have an active board of directors
- provide valid contact information
- maintain compliance with public policy guidelines and
- agree not to receive any other promotional benefits from other sources as part of the grant agreement.
Additionally, you must have no prior violations of any of Google’s policies or terms of service.
How Can I Use Google Ad Credits?
Once you’ve been approved for a grant, you will have access to up to $10,000 worth of ad credits per month that you can apply towards running advertisements on the platform. You will also gain access to additional tools such as keyword research and audience targeting so that you can make sure your ads are reaching exactly who you want them too. The specifics of how each advertisement should be structured will depend on individual goals but typically include things like creating engaging visuals and optimizing landing pages for maximum conversions.
Google Grants provides an amazing opportunity for nonprofits looking to increase their visibility online while keeping costs low (or free!). With up to $10,000 in free advertising credit every month, organizations are able to reach new audiences while staying true to their mission statement and values—all thanks to one generous donation from Google! If you think your organization might qualify for this program, now is the time act fast! Get started today by visiting www.google/nonprofits/grants for more information about setting up a successful campaign for your nonprofit organization.
The Spot Marketing manages Google Grants for several nonprofits, feel free to reach out to us if you are interested.