Prepare for the future with Google Analytics 4
Google Analytics 4 is our modern solution for supporting businesses across platforms while prioritizing user privacy. We will begin sunsetting Universal Analytics next year and encourage all users to migrate to Google Analytics 4 as soon as possible. Use the tips and best practices below to prepare for the transition and see what Google Analytics 4 can do for your business.
Watch our YouTube playlist to get started with the Google Analytics 4 property
To navigate the changing ecosystem of data, more businesses are investing time and energy in analytics. Use our Google Analytics 4 educational playlist to learn how Google Analytics 4 can help you prepare for the future.
Use Help Center resources for an easy transition
Complete your migration from Universal Analytics to Google Analytics 4 to take advantage of measurement continuity, automated insights, and easy activation to improve marketing ROI.
Complete Skillshop courses to get familiar with Google Analytics 4
After completing this course, you will be able to better discuss how Google Analytics 4 can address your measurement needs, describe the key differences between Google Analytics 4 and Universal Analytics, navigate features, and set up Google Analytics 4 for your business.
Watch Google Ads tutorial videos on conversion modeling
Unlock a more accurate, privacy-safe picture of your advertising outcomes with the fundamentals of conversion modeling. Learn more about Google’s sophisticated approach and how we automatically employ conversion modeling to give you more complete measurement and better optimization while respecting your customers’ privacy needs.