PRODUCT & FEATURE HIGHLIGHTS
Understand Your Customers and Get Stronger Marketing Results
As 2022 kicks off, it’s a good time to review your digital marketing strategy and ensure you’re ready for the year ahead. Here are five ways Google Marketing Platform can help you better understand your customers and get stronger marketing results.
Get started with Google Analytics 4 to Future-Proof Your Measurement
Google Analytics 4 is now available to use in place of Universal Analytics. Make the switch today to improve your marketing ROI with privacy-safe, cross-platform insights, easy activation, and more.
Optimize Your Marketing Campaigns with Server-Side Tagging
To optimize its marketing campaigns and keep customer data secure, digital payments company Square began using Server-Side Tagging, a feature of Google Tag Manager 360 that moves tags into a secure server container on Google Cloud. The solution improved conversion measurement securely by 64%, which enabled Square to better track conversions across online and offline platforms.
TIPS & BEST PRACTICES
Get Automated Insights to Grow your Business
To recruit more volunteers, 412 Food Rescue of Pittsburgh looked for ways to optimize its marketing strategy. With Google Analytics, they were able to reduce reporting time by 50%, which helped them free up time to grow their community impact, and expand to new cities.
Use Google Analytics 4 to Drive In-App Purchases
Líder strives to help its shoppers in Chile by offering quality grocery products at affordable prices. To grow market share and connect with valuable customers, Líder used Google Analytics 4 to gather campaign insights through a single source of truth across its website and app.