Hi, I am Eugenia, founder and owner of The Spot Marketing, and today I am here to talk about something that made me spit out my coffee in both shock and delight. A new study revealed that ChatGPT sources eighty three percent of its product carousel items from Google Shopping. Yes. Eighty three percent. As in almost everything you see when you ask ChatGPT for the best blender or the cutest sandals or the top rated dog stroller is coming straight from Google Shopping.
Which means something very important for every business owner, ecommerce brand, and product obsessed entrepreneur reading this. If you want your products to show up in ChatGPT’s shiny little shopping carousel, you first need to show up in Google’s.
And this is where The Spot Marketing comes in because this is exactly the kind of digital chaos we love to turn into opportunity.
Let’s get into it.
ChatGPT Is Basically Window Shopping On Google
Here is the tea. When you ask ChatGPT something like best skincare products for dry skin or best patio furniture under five hundred dollars, it does not magically know what to show you. It does not meditate. It does not consult the stars. It does not channel the spirit of a coupon fairy.
It goes shopping. And its favorite store is Google Shopping.
Researchers discovered that ChatGPT pulls the majority of its carousel products from Google’s top forty organic shopping results. Not ads. Not sponsored listings. Organic results. Which means Google’s ranking is the gatekeeper to ChatGPT’s visibility.
So if you want ChatGPT to show your products, you need to get your products into Google Shopping and you need to get them ranking well.
This is where things get fun.
How To Get Your Products Into Google Shopping So ChatGPT Can Find Them
I am going to walk you through this like we are sitting together with iced coffees and a shared Google Doc. Because this is the kind of thing that feels complicated until someone explains it in normal human language.
Here is how to get your products into Google Shopping.
Step One Create a Google Merchant Center account
This is your home base. Your storefront. Your digital filing cabinet. Google Merchant Center is where your product data lives and where Google pulls information for Shopping results.
Step Two Upload your product feed
Your product feed is basically a spreadsheet of everything you sell. Titles. Descriptions. Prices. Images. Availability. GTINs. All the details that help Google understand what your product is and who might want it.
Step Three Optimize your product titles and descriptions
This is where keyword rich content becomes your best friend. Google Shopping is extremely literal. If your product title does not include the words people search for, Google will not show it. And if Google does not show it, ChatGPT cannot show it.
At The Spot Marketing, we spend a ridiculous amount of time crafting product titles that are both human friendly and algorithm friendly. It is an art form. It is a science. It is also something we can do for you if your eyes are already glazing over.
Step Four Use high quality product images
Google Shopping is visual. ChatGPT’s carousel is visual. If your images look like they were taken on a flip phone in 2007, you are not getting featured anywhere.
Step Five Keep your pricing and availability accurate
Google hates outdated information. ChatGPT hates outdated information. Customers hate outdated information. So keep your feed clean and current.
Step Six Get reviews
Google loves reviews. ChatGPT loves reviews. Humans love reviews. Reviews help your products rank higher which increases your chances of being pulled into ChatGPT’s carousel.
How To Increase Your Chances Of Being Picked Up By ChatGPT
Now that your products are in Google Shopping, here is how to increase your odds of being selected by ChatGPT.
Be in the top twenty Google Shopping results
The study showed that most of ChatGPT’s carousel items come from the top twenty positions. So ranking matters. A lot.
Use structured data on your website
Product schema markup helps Google understand your product pages. The clearer your data, the more likely Google is to rank you well.
Make your product pages fast and mobile friendly
Google rewards fast loading pages. ChatGPT benefits from Google’s ranking. So speed matters.
Keep your product information consistent everywhere
Google hates inconsistencies. ChatGPT hates inconsistencies. The Spot Marketing hates inconsistencies. So keep your product data aligned across your website, Merchant Center, and any other platforms.
Why This Matters For Your Business
This is not just a fun fact. This is a major shift in how people discover products.
ChatGPT has more than eight hundred million weekly users. People are using it to research products, compare options, and make buying decisions. And if ChatGPT is pulling from Google Shopping, then Google Shopping is now the gateway to AI driven product discovery.
This means your visibility in Google Shopping directly impacts your visibility in ChatGPT.
And that means your ecommerce strategy needs to include both.
At The Spot Marketing, we are already helping clients optimize their product feeds, improve their Google Shopping rankings, and position themselves for AI driven discovery. Because this is not the future. This is right now.
If This Feels Like A Lot The Spot Marketing Can Do It For You
I know this is a lot. Google Merchant Center. Product feeds. Schema markup. Ranking factors. AI carousels. It is enough to make anyone want to lie down on the floor and stare at the ceiling.
But this is exactly what The Spot Marketing does best. We take the overwhelming parts of digital marketing and turn them into clean, strategic, profitable systems.
We can set up your Google Merchant Center.
We can optimize your product feed.
We can write keyword rich product titles and descriptions.
We can improve your rankings.
We can position your products to be pulled into ChatGPT’s carousel.
You do not have to do this alone. You just have to decide you want to show up where your customers are looking.
Final Thoughts From Your Favorite Marketing Founder
ChatGPT is not replacing Google. It is partnering with it. And if eighty three percent of its product carousel is coming from Google Shopping, then your ecommerce strategy needs to start there.
This is an opportunity. A big one. And The Spot Marketing is ready to help you take advantage of it.
So tell me. Are you ready to get your products into the spotlight where both Google and ChatGPT can find them?
