If you’ve been on the prowl to learn more about digital marketing statistics 2021, you’ve come to the right place.
Since digital marketing is constantly evolving, so should our knowledge as marketers. No matter your marketing goals, gaining insight to support your cause is a necessity. 2021 looks to be the year of content-based marketing for businesses of all sizes.
Digital marketing will be a key component to your overall marketing strategy in 2021. When used effectively, it’s a great tool to help you identify, grow, and discern your audience. That audience will then become your customers!
Here are the digital marketing statistics 2021 you don’t want to miss!
Content Marketing Stats 2021
As of July 2018, 52.95% of people use Mobile compared to 43.11% on desktop worldwide.
Mobile users are still on the rise! Whether a digital surfer or consumer, your mobile phone follows you wherever you go, so it makes sense that more and more people prefer mobile over a desktop website when it comes to content.
When it comes to content marketing, blogging still is still one of the strongest forms. There has been a number of blogs emerging within the past year and seems to still be on the rise.
You can expect about 67% more leads every month if your brand has a blog (compared to ones that don’t!).
70% of marketers lack a consistent or integrated content strategy
Before you can put all the moving pieces together, you need a strategy in place. This is alarming, due to the fact that marketers are going in blindly (so to speak), when it comes to creating quality content.
The most successful marketers spend 40% of their total marketing budget on content marketing. The average for all respondents is 26%.
We all know how important budgeting is to our business so take note of this stat. What we don’t know is how important budgeting for content marketing can be to our business.
Receiving analytics is not all complicated. Registering the impact from your analytics and being able to set forth and become proactive in capitalizing on those insights is an important factor that is generally looked over.
Content marketing revenue will soon exceed $300 billion.
This is huge! Literally! The number has been on the rise for a good amount of time now and does not seem to slow down.
Social Media Statistics 2021
80% of marketing professionals and business owners incorporate clickable social icons into their email signature
Businesses continue merging social media with email, as this stat confirms. When it comes to email signature marketing, the majority of professionals consider links to social profiles more important than their physical address, CTA buttons, legal requirements, and even logo.
71% of luxury brands measure influencer success through web traffic.
The digital marketplace is a vast playground where luxury brands thrive. It only makes sense that Influencers and brands work together through digital marketing efforts.
48% of marketers planned to increase their influencer marketing budgets in the years to come.
With Influencer marketing on the rise, many marketers are capitalizing on the expanding opportunity influencers have with your desired audiences.
Influencer marketing will be integrated into all marketing activities for the majority of marketers.
Influencer marketing has been on the rise lately with social media, especially in the eye of the youth. It might be something to consider when dealing with brand marketing.
71% of consumers who have had a good social media service experience with a brand is likely to recommend it to others.
This is becoming more and more relevant when dealing with customers and the experience they have when dealing with a business digitally. Word of mouth is still the strongest form of trust and way to market smart.
Across the globe, 52.2% of online traffic is done via mobile. In the United States, it’s 57%.
Customers are looking at your content from their smartphone. Make sure your webpages are optimized for mobile
30% of millennials engage with a brand on social at least once a month.
This number needs to change and is super relevant for 2021, and the coming years. A lot of businesses think they don’t need to interact with their social audience, but in reality, it will only benefit the relationship between one another.
Out of all the marketing statistics out there, this statistic should be shown to skeptics on utilizing social media. Both actions are beneficial to any business with the increasing competition in today’s marketing world.
A whopping 93% of brands claim to have gotten a new customer from a video posted on one of their social media channels.