If you’ve been on the prowl to learn more about digital marketing statistics 2021, you’ve come to the right place.
Since digital marketing is constantly evolving, so should our knowledge as marketers. No matter your marketing goals, gaining insight to support your cause is a necessity. 2021 looks to be the year of content-based marketing for businesses of all sizes.
Digital marketing will be a key component to your overall marketing strategy in 2021. When used effectively, it’s a great tool to help you identify, grow, and discern your audience. That audience will then become your customers!
Here are the digital marketing statistics 2021 you don’t want to miss!
Content Marketing Stats 2021
As of July 2018, 52.95% of people use Mobile compared to 43.11% on desktop worldwide.
Mobile users are still on the rise! Whether a digital surfer or consumer, your mobile phone follows you wherever you go, so it makes sense that more and more people prefer mobile over a desktop website when it comes to content.
When it comes to content marketing, blogging still is still one of the strongest forms. There has been a number of blogs emerging within the past year and seems to still be on the rise.
You can expect about 67% more leads every month if your brand has a blog (compared to ones that don’t!).
70% of marketers lack a consistent or integrated content strategy
Before you can put all the moving pieces together, you need a strategy in place. This is alarming, due to the fact that marketers are going in blindly (so to speak), when it comes to creating quality content.
The most successful marketers spend 40% of their total marketing budget on content marketing. The average for all respondents is 26%.
We all know how important budgeting is to our business so take note of this stat. What we don’t know is how important budgeting for content marketing can be to our business.
Receiving analytics is not all complicated. Registering the impact from your analytics and being able to set forth and become proactive in capitalizing on those insights is an important factor that is generally looked over.
Content marketing revenue will soon exceed $300 billion.
This is huge! Literally! The number has been on the rise for a good amount of time now and does not seem to slow down.
Social Media Statistics 2021
80% of marketing professionals and business owners incorporate clickable social icons into their email signature
Businesses continue merging social media with email, as this stat confirms. When it comes to email signature marketing, the majority of professionals consider links to social profiles more important than their physical address, CTA buttons, legal requirements, and even logo.
71% of luxury brands measure influencer success through web traffic.
The digital marketplace is a vast playground where luxury brands thrive. It only makes sense that Influencers and brands work together through digital marketing efforts.
48% of marketers planned to increase their influencer marketing budgets in the years to come.
With Influencer marketing on the rise, many marketers are capitalizing on the expanding opportunity influencers have with your desired audiences.
Influencer marketing will be integrated into all marketing activities for the majority of marketers.
Influencer marketing has been on the rise lately with social media, especially in the eye of the youth. It might be something to consider when dealing with brand marketing.
71% of consumers who have had a good social media service experience with a brand is likely to recommend it to others.
This is becoming more and more relevant when dealing with customers and the experience they have when dealing with a business digitally. Word of mouth is still the strongest form of trust and way to market smart.
Across the globe, 52.2% of online traffic is done via mobile. In the United States, it’s 57%.
Customers are looking at your content from their smartphone. Make sure your webpages are optimized for mobile
30% of millennials engage with a brand on social at least once a month.
This number needs to change and is super relevant for 2021, and the coming years. A lot of businesses think they don’t need to interact with their social audience, but in reality, it will only benefit the relationship between one another.
Out of all the marketing statistics out there, this statistic should be shown to skeptics on utilizing social media. Both actions are beneficial to any business with the increasing competition in today’s marketing world.
A whopping 93% of brands claim to have gotten a new customer from a video posted on one of their social media channels.
SEO Statistics 2021
Nothing much changed here, folks. Google has and still will be on top when it comes to being your dedicated search engine. The numbers have been consistent for quite some time now.
Online activity begins with a search engine 93% of the time.
If it all starts with a search, then you know how important good SEO is. A high search engine ranking means your site will get noticed before your completion.
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
SEO is a form of getting in front of the right audience through their own curiosity, opposed to outbound leads, which generally, the audience is not always looking for what you offer.
This number has been moving up in the google latter and seem to still head in the same direction! Why not add more security to your search?
Media and publishing have the highest average Moz domain authority of 86.
Media and publishing companies, a majority of the time have highly engaging & quality content to share with audience members, creating a rise in their domain authority in comparison to other websites, naturally.
254/500 Small-medium businesses only have a basic understanding of SEO.
That’s not a bad number, but it’s not the best either. The fact that only a small percent over 50 of small businesses have a surface level understanding of SEO shows that there is a ton of opportunity still out there when it comes to SEO and your business.
In 2017, 48% of 1,200 global digital marketers say on-page SEO is still considered to be the most effective SEO tactic.
One’s on-page SEO is always underrated and should always be considered a great tactic, it surely doesn’t harm the business. Ss more marketers become aware year-by-year, so does the benefits from on-page SEO.
As of April 2017, the global marketing share percentage, in terms of the use of Search Engines heavily favors Google, with over 77%.
This number may change here and there, but Google has constantly been on top when it comes to favored search engines. You’ve probably tried it already by finding this article.
The average word length of content that ranks on the first page of Google results is 1,890 words.
This is an awesome statistic to have in your back pocket when it comes to creating content articles. Google has a specific way of ranking your article, so better make sure it’s up-to-date!
Organic search visits fall 3% as growth weakens across devices.
As technology evolves, so does the internet and the amount of people, and(or) businesses on it. This begins to saturate the online marketplace, making it harder for your page to be seen organically as the years go by. Get ready to less and less organic search visits to your business.
The average number of organic results on Google searches has dropped from 10 to 8.5.
Organic search has been on a slow decline as businesses hop on the digital bandwagon. SEO is more relevant today than ever. If you’ve been looking at past digital marketing statistics, then you’re well aware that this number will continue to decline throughout the next few years to come.
18% of local searches done on mobile devices lead to a sale within a day.
Although this number may change over the years, that is still a large number of consumers converting through mobile. That number is seeming to rise within the following years as our pocket technology evolves. Convenience and timing are important to the type of consumers that purchase the-day-of, through their mobile device.
Wrap on Digital Marketing Statistics 2021
Digital marketing has evolved throughout the years, and will only continue to come up with innovative ways to connect with audiences. As a marketer, it’s your duty to capitalize on the marketplace and have a keen understanding of who your audience is and what they want. In doing this, you can better position yourself as the business they need or the service they want.
The stats above can help provide critical knowledge and insight into how best to accomplish this connection to your audience. They are a good jumping-off point to a better understanding of how to build a strong digital marketing strategy. From there, it’s your job to take the numbers and turn them into an actionable plan.
Now that you have a little more information at your disposal and know what to look for in the coming years, it’s time to get out there and make a difference!