PRODUCT & FEATURE HIGHLIGHTS
1. Identify Unwanted Referrals in Google Analytics 4
Analytics automatically recognizes where traffic was immediately before arriving on your site, and displays the domain names of these sites as the referral-traffic sources in your reports. To make sure your data includes only referrals in which you’re interested, you can create a set of conditions that identify the domains whose traffic you don’t want to identify as referrals.
2. Data Import in Google Analytics 4
Data Import lets you upload data from external sources and join it with your Analytics data so you can analyze a single body of information about your business. You upload CSV files that contain external data to an Analytics property. Data Import joins the offline data you upload with the event data collected by Analytics.
3. Suggested Audiences in Google Analytics 4
When you create a property, you select the industry category for your business. Based on that selection, Analytics displays a number of preconfigured suggested audiences you can use that are based on the recommended events for that category.
4. Predictive Audiences in Google Analytics 4
A predictive audience is an audience with at least one condition based on a predictive metric. You can use suggested audience templates to create your own audiences. You can leverage these predictive audiences in your Google Ads accounts, as remarketing audiences and in re-engagement campaigns.
5. BigQuery API for Server-Side Google Tag Manager Now Available
You can now use BigQuery.insert() to write to BigQuery tables from server-side Tag Manager.
6. Simpler and More Powerful Conditional Expressions in Data Studio
Conditional expressions evaluate some input and return a result when that input meets a condition you specify. Data Studio now gives you 3 ways of writing conditional expressions in calculated fields.