December 2021

Conversion measurement is essential for understanding how people are interacting with your ads. It helps you gather insights and make key optimization decisions. Together, observed and modeled data enable downstream automation, like when you use Smart Bidding and responsive search ads. Download this guide. Want to learn more? Check out this video to see how these features help …

What to know about Google Ads conversion measurement? Read More »

It’s important for businesses to have the insights they need to drive more conversions on their websites. But rising expectations and regulations around user privacy can make it hard to meet both performance and privacy needs. We’re continuing to invest in solutions to help you find that balance. Server-Side Tagging in Google Tag Manager allows you …

Bring performance and privacy together with Server-Side Tagging Read More »

The dislike count will be private across YouTube, but the dislike button will remain. We’re making the dislike counts private across YouTube, but the dislike button is not going away. This change will start gradually rolling out today. Youtube Blog At YouTube, we strive to be a place where creators of all sizes and backgrounds …

An update to dislikes on YouTube (via Youtube official blog) Read More »

Turn podcast listeners into your customers. Use our self-serve tools to connect with engaged listeners, scale your reach, and grow your business with podcast ads, now available in Ad Studio. Why Spotify Ad Studio? With Ad Studio, you can reach listeners across a network of podcasts, from Spotify Podcast Studios (Spotify Studios, The Ringer, Gimlet, …

Podcast ads are available in Spotify Ad Studio now Read More »