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Eugenia Murray

Google Analytics: Every Marketer’s Essential Toolkit via CYGNUS

Data really is the most useful component of digital marketing. Without data, we have nothing to measure our budget, our campaigns, or even our marketing strategies on. One of the best tools out there for data utilization is Google Analytics for your website. Whether you’re a small business or a multinational company, measuring the number

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What to know about Google Ads conversion measurement?

Conversion measurement is essential for understanding how people are interacting with your ads. It helps you gather insights and make key optimization decisions. Together, observed and modeled data enable downstream automation, like when you use Smart Bidding and responsive search ads. Download this guide. Want to learn more? Check out this video to see how these features help

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Bring performance and privacy together with Server-Side Tagging

It’s important for businesses to have the insights they need to drive more conversions on their websites. But rising expectations and regulations around user privacy can make it hard to meet both performance and privacy needs. We’re continuing to invest in solutions to help you find that balance. Server-Side Tagging in Google Tag Manager allows you

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An update to dislikes on YouTube (via Youtube official blog)

The dislike count will be private across YouTube, but the dislike button will remain. We’re making the dislike counts private across YouTube, but the dislike button is not going away. This change will start gradually rolling out today. Youtube Blog At YouTube, we strive to be a place where creators of all sizes and backgrounds

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Podcast ads are available in Spotify Ad Studio now

Turn podcast listeners into your customers. Use our self-serve tools to connect with engaged listeners, scale your reach, and grow your business with podcast ads, now available in Ad Studio. Why Spotify Ad Studio? With Ad Studio, you can reach listeners across a network of podcasts, from Spotify Podcast Studios (Spotify Studios, The Ringer, Gimlet,

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The future of attribution is data-driven.

Data-driven attribution is set to become the default attribution model for all new Google Ads conversion actions. In the face of a changing privacy landscape, marketers need new measurement approaches that meet their objectives and put users first. This is why we’ve invested in new tools to help you future-proof your measurement. One critical tool is machine

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TikTok Update: Wondering how to use TikTok transitions?

We’ve said it before, but TikTok runs on creativity. Creators and businesses are constantly exploring how different transitions and effects can be used to make their content stand out in the For You page. According to TikTok: “As part of an ongoing initiative to help small businesses elevate the creative they share on TikTok, we

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